“The Art of Polling in the Era of Social Messaging” Featuring Cornell Belcher

Featuring Cornell Belcher, Founder & President, Brilliant Corners Research & Strategies     

Friday, January 25, 2013
Talk/Panel 3:00-5:00 p.m.  

UCLA Anderson School of Management
Korn Convocation Hall, Rm C314
*No RSVP Required.

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About: Cornell Belcher is an experienced hand at campaign politics and has over a decade of expertise in quantitative and qualitative research, message development and product and behavioral insight. He is considered one the Democratic Party’s premiere African American and youth strategists. As the pollster for the Democratic National Committee under the pioneering Chairmanship of Governor Howard Dean, he was able to ignore beltway criticisms and take the national Party’s research in a dramatically different direction, exploring how best to challenge Republicans’ strengths among voters in supposedly untouchable “red states,” particularly “faith” or “values first” voters. Cornell’s research helped rebrand and reposition the Democratic Party to better compete for voters in areas previously thought to be lost to Democrats. Under Governor Dean’s leadership, Cornell helped to construct a savvy framework for the visionary 50 State Strategy that expanded the Democratic footprint on the electoral map and ultimately produced a Democratic realignment. Asked about Cornell’s role, Governor Dean was quoted in the Washington Post as saying that the research conducted by brilliant corners for the DNC was “the best poll [he’d] seen in ten years.”

Belcher has built brilliant corners into an established brand that organizations and companies seek out daily for its unique perspective and creative approach. He has been called one of the country’s most “promising up and coming pollsters of his generation” and has been featured in a variety of media, including The New York Times, The Washington Post, The Wall Street Journal, Black Enterprise, The Root, The Atlantic, POLITICO, CNN, Fox News, and The Russ Parr Show, Anderson Cooper 360, BET, The Situation Room with Wolf Blitzer, Melissa Harris-Perry, and BBC.

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